Bose
Bose Rebrand
A sonic identity system for the world's leading audio brand.
Role
Creative Director
Timeline
6 Months
The Challenge
The new sound of Bose
"Sound is more than just waves in the air. It is the emotional fabric of our reality."
Dr. Amar BoseFounder
Design Philosophy
The Visual System
150+
Countries
40%
Brand Lift
20M
Impressions
#1
Audio Brand